Tag Archives: arpp

Booba vs. Berdah: influencer marketing in turmoil

The case: A violent virtual clash Since May, the influential rapper Booba (nearly 6 million subscribers on Twitter), a big fan of “clashes” on social networks, has made it his mission to denounce the scams of “influ-thieves” (sic) via dropshipping, in particular. Basically, this fight can only be commendable. But …

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