Did Ninja fool his fans with his latest ad?

Ninja’s fake break

We’ve already seen how many streamers and youtubers decide to take a well-deserved vacation after not stopping streaming for a long time. This is a common problem among many serious streamers, as the demands of the algorithms force them to stream constantly so as not to miss the wave that takes them to the top of the internet landscape.

But leaving aside how live streaming services work, the truth is that many users suffer seriously from the consequences of this constant pressure, and on many occasions, it ends up leading to mental issues that not everyone knows about. to manage. The most notorious case is that of El Rubius, who voluntarily announced an indefinite break (it lasted several months) with which he was able to clear his mind and not feel overwhelmed by the pressure.

This break is always necessary, even if most users cannot afford it (the competition is fierce) or do not know how to manage it. And Ninja seemed to have taken the plunge, since with a fairly brief tweet in which he assured that he needed to rest, he confirmed his disconnection until further notice. No specific date. Everything pointed to a mental breakdown, but in the end, it seems like none of that.

Twitter user picture

I just need a break… I don’t know when I’ll be back or where

September 10, 2022 • 5:30 PM

ninja everywhere

Fortnite’s most popular streamer is back, and he’s back with another announcement tweet. The tweet includes a video hosted on YouTube in which he confirms his return, but in a very special way, since with the message “I’m going to be everywhere” he officially announces the end of his exclusive contract with Twitch.

Twitter user picture

Took some time off, but now I’m back… and I’ll be live EVERYWHERE tomorrow at 12 PM

September 10, 2022 • 5:30 PM

This will essentially allow you to publish your streams to YouTube, although exactly how the transfer will work remains to be seen. Obviously social networks like Instagram and Twitter will be present, but here the news is in the appearance of YouTube, direct enemy of Twitch. Both services constantly poach content creators, so if Ninja is on both, it’s interesting to say the least. We’ll see what that leads to.

Twitter user picture

First broadcast attempt! Be live on ALL PLATFORMS

September 10, 2022 • 5:30 PM

A dirty business strategy

But if there’s anything worth talking about, it’s how Ninja used the mental rest strategy to later make a big announcement. It is basically a dirty marketing strategy which, although she did not directly say that she needed to rest physically and mentally, her complete disappearance and the blackout of the networks invited her to do so. reflect.

Many users have expressed their dissatisfaction with this, because the 8 days of silence sounds quite bad compared to the message that I was supposed to let see. Currently, you can see their live streams on Twitter, YouTube, Twitch, Facebook, Instagram, and Tik Tok. Who will be the next to follow?

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