Emirates News Agency – UAE Government Media Office’s Executive Director of Marketing and Communications wins World Media Award for leadership in content and innovation

LONDON, 7th August, 2022 (WAM) — Executive Director of Marketing and Communications for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award (WMA) for Leadership and Innovation in of content for 2022, announced the World Media Group (WMG). “This honor is given to the individual recognized by their peers for their … Read more

▷ Audio, a new marketing opportunity for businesses?

Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing … Read more

Behind the curtain: the theater of customer service

To share Tweet To share To share E-mail Although very different, customer experience (CX) and theater have some things in common: whether in a theater group or in a customer service team, the goal is the same: to delight customers ( audience) through creativity and collaboration. And as with the theater, a company must respect … Read more

TikTok ahead of Facebook, and soon YouTube

According to a report dedicated to spending on social media for influencer marketing, TikTok is expected to overtake Facebook by the end of the year. For its part, Instagram remains the leader, far ahead of the social network owned by ByteDance, which should overtake YouTube by 2024. TikTok attracts more and more brands, unlike Facebook … Read more

Syntax Appoints Catherine Solazzo as First Chief Marketing Officer

Investing in strategic marketing not only helps to reach key industries, but also target groups around the world as part of executing the company’s growth roadmap. MONTREAL, August 04, 2022–(BUSINESSWIRE)–syntaxa provider of multi-cloud cloud services and mission-critical applications, today announced the appointment of Catherine Solazzo as Director of Marketing. With over 18 years of experience … Read more