Marketing

Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing … Read more

To share Tweet To share To share E-mail Although very different, customer experience (CX) and theater have some things in common: whether in a theater group or in a customer service team, the goal is the same: to delight customers ( audience) through creativity and collaboration. And as with the theater, a company must respect … Read more

Within omnichannel journeys counting ever more points of contact (we have gone in 10 years from 2 to 6 points of contact per purchase journey on average), retail must be thought of as a benchmark for the customer. The moment spent in store must be THE moment of truth for the customer.(…) It is easier … Read more

Alma enters the big leagues. The French fintech Alma, specialist in payment in installments, has just signed a contract with the American giant Apple. The start-up, which raised 115 million euros in February, has been responsible for managing all of the Apple brand’s split payment flows for France, whether in Apple Stores or on the … Read more

  A marketing strategy without concrete actions will not work to promote your virtual events. To reach the maximum number of targets, you must choose the right tools, but also the right tactics. Keep your feet on the ground to get closer to your audience. Determine what he expects of you.   Find the best … Read more

Managing a project or a company requires knowing precisely in which direction we are heading. It is necessary to identify what works or not and find levers to remedy it. To do this, it is impossible to rely on intuition or chance. Having precise and actionable data is therefore essential. The challenge still remains to … Read more

According to a report dedicated to spending on social media for influencer marketing, TikTok is expected to overtake Facebook by the end of the year. For its part, Instagram remains the leader, far ahead of the social network owned by ByteDance, which should overtake YouTube by 2024. TikTok attracts more and more brands, unlike Facebook … Read more

Investing in strategic marketing not only helps to reach key industries, but also target groups around the world as part of executing the company’s growth roadmap. MONTREAL, August 04, 2022–(BUSINESSWIRE)–syntaxa provider of multi-cloud cloud services and mission-critical applications, today announced the appointment of Catherine Solazzo as Director of Marketing. With over 18 years of experience … Read more