Advertising is an integral part of the marketing strategy of companies wishing to place their product or service. Currently, with technological innovations, digital marketing is now essential in the field. Programmatic marketing in particular is the preferred option for companies, although today there are still few of them who do not take advantage of all … Read more
This summer during the transfer window, So Foot returns every day of the week to a transfer that marked its time in its own way. Episode 49 highlights the brief appearance of comet Freddy Adu in Ligue 1, in the jersey of Monaco. The young American arrives on the Rock with the status of a … Read more
The activation of sponsorship partnerships is not yet a priority subject for all stakeholders in French sport. However, well-designed marketing operations have a beneficial effect on the ROI (note: return on investment) of brands and offer an enriched experience to fans. Including for sometimes small budgets. Lighting. “During my studies, the various stakeholders insisted enormously … Read more
She joins the accommodation franchisor and will report directly to the President and CEO, Patrick Pacious. In her new role, she will be responsible for driving the customer experience, leading the company’s marketing, advertising, communications and brand development functions, developing a technology roadmap and infrastructure for the future and contribute to growth objectives. An MBA … Read more
Corruption allegations in Olympic sponsorships involving former Dentsu director Haruyuki Takahashi have shed light on the company’s overwhelming grip on the sports marketing industry in Japan. Through its role as exclusive agent, Dentsu secured a record approximately 370 billion yen ($2.8 billion) in marketing revenue for the Tokyo Olympics and Paralympics Organizing Committee, where Takahashi … Read more
2 different recruitment positions in the team: Event and Project Marketing Advisor (event management and various projects for a dedicated clientele) Loyalty Program and Project Marketing Advisor (loyalty program management and various dedicated projects) You are driven by projects, you are versatile, you like to develop concepts and be the driving force behind several marketing … Read more
Do you want to conquer a new market? You must have a well-defined external email database. This email file, which helps to generate leads and obtain a high conversion rate, can be purchased or rented. If you have never heard of renting an email file, this guide is for you! Why do you need a … Read more
For the first time in France, an event will reward the best in growth marketing. The Growth Awards project was born from the association of two entrepreneurs and growth experts, Coralie Dussart, founder of the growth marketing firm spaagand Jérémy Goillot, who notably gathered around him the largest community of growth hackers in France via … Read more
Escaping the legislation on tobacco products, the material used for electronic cigarettes is now used as a marketing medium by manufacturers. In a letter to the journal Tobacco Prevention & Cessation, two members of Korea’s National Tobacco Control Center point out how vaping companies are using e-cigarette material as marketing material in South Korea[1]. In … Read more
it was thirty years ago. Already. Thirty years since the United States obtained the authorization to send NBA players to participate in the Olympic Games. Thirty years since, as a result, the “Dream Team” was created. Thirty years that a simple basketball team took on a dimension never seen before. Records, legends, influence… this summer … Read more