Consent to advertising tracking or login are key for the digital economy. Update on the initiatives that promote it. The consent of the Internet user to the deposit of cookies, to advertising tracking, to the creation of an account, to the receipt of a newsletter, etc. is key for the digital economy. If only to … Read more
The talent war is raging… Nearly 300,000 jobs remained vacant in France as of the 3th quarter 2021[1]and by 2025, there will be 200,000[2] positions in the digital sector that are unlikely to find takers. In just a few decades, human resources have become a very competitive market. And this changes the situation for companies, … Read more
Looking to the future: Speculation about a successor to the Steam Deck has been swirling ever since Valve launched its laptop. The company gave the strongest confirmation yet this week that it plans to follow up on its wearable hardware, but didn’t say when. On Thursday, Valve released a Steam Deck booklet that discusses the … Read more
BETC Design The agency BETC Design was entrusted with the redesign of the visual identity and packaging of the new ranges of the Petit Navire brand, born in 1932. The Moroccan National Tourist Office also asked BETC Design to strengthen and restore modernity to the brand ” Morocco” through a new identity developing its poetic … Read more
To share Tweet To share To share E-mail Creating personalized digital experiences is becoming an imperative for brands if they want to convince their customers and prevent them from turning to the competition. According to a Forrester study, nearly 7 out of 10 consumers say they are less likely to buy from a brand if … Read more
The case: A violent virtual clash Since May, the influential rapper Booba (nearly 6 million subscribers on Twitter), a big fan of “clashes” on social networks, has made it his mission to denounce the scams of “influ-thieves” (sic) via dropshipping, in particular. Basically, this fight can only be commendable. But in form, Elie Yaffa (the … Read more
Why invest in digital marketing? Digital marketing consists of using all existing digital channels in order to sell a product or spread brand awareness: Website ; Social networks; Mobile app ; podcasts; Online videos… Online visibility has become a central issue in most business sectors. It begins with a good level of referencing in the … Read more
Using direct marketing means reaching a specific target without having to go through an intermediary. The success of this strategy is based on the transmission of a tailor-made message that encourages the interlocutor to buy the product or service offered. What is the principle of this approach? What are the objectives? How to properly identify … Read more
In order to seduce consumers, there are a multitude of marketing methods. Among them, new strategies have recently arrived, the aim being to influence the customer in the best possible way. In the latter, there is the famous sensory marketing. Definition of sensory marketing Also called experiential marketing or sensory communication, sensory marketing corresponds to … Read more
Over the next few weeks, Google will roll out new updates for Search. With these updates, the tech giant aims to increase the quality of organic search results. This would actually also make it easier for users to find what they are looking for. The new ranking should cause search results that are less qualitative … Read more